The cryptocurrency space is growing exponentially, it also has a lot of noise which makes it difficult to establish yourself as an expert in this field. In order to be successful you must engage with other people who have similar interests as yours. One way to achieve this is through building relationships with influencers or brand ambassadors that have been active in the crypto press release world before or friends that can share their knowledge with you.
1. Important to note is that building relationships with your community is crucial.
Cryptocurrency communities exchange a lot of information and opinions, as such it’s important to engage people in multiple ways (Medium, Twitter, etc) and not only on one social platform.
2. Share with network
Another way to engage people is via creating content which will encourage them to share it with their network. Crypto companies are using social media more and more as they have a great deal of knowledge available on those platforms. Each week companies are publishing 3 or 4 blog posts, 2 Youtube videos or 2 Tweets which can be shared via Twitter , Facebook , Linkedin, Reddit .
3. What are some of the ways I can build relationships with influencers?
a. Send them a nice email if you think they are interesting and have something valuable to provide in your field of expertise.
b. On social media, share their content and provide a comment to engage your community with their content by asking questions e.g “What do you think?” or “What do you think about the future of crypto?”
c. Reply to their tweets, share their new posts on your pages, mention them in your own posts and write comments if you want to engage them on a personal level e.g dialogue between two persons = engagement = more traffic = more backlinks + followers = increase in online reputation
d. Comment on their other posts, now this will not be as effective as it is on individual posts, however this method can indirectly increase their social authority. Find our site list here.
4. How do I promote my content?
a. If you are in the crypto space, you should have good knowledge about it and share that, how to join the community and how to get started with blockchain technology. Ensure that your blog posts have a following, which means they are referenced by other blogs related to your niche or industry.
b. You might want to build backlinks by including references to other blogs and articles in your blog posts. This will ensure that you are sharing the content which is relevant and valuable for your audience. Letters of recommendation is an effective strategy for building backlinks, for instance:
– On this post you may want to mention these awesome posts / blog posts, references you can include are:
– Podcasts / videos from influencers / industry leaders
– Your link in the form of a post or direct URL e.g Telegram Newsroom , Twitter etc… – Same referral sources as above but this time they are not directly referring to your content but to the blogger through their reference.
– Using these sources as references in your blog posts will help increase your direct backlinks and indirectly increase the traffic to your blog.
5. How do I format my links?
a. Always remember that you have to have a unique domain or website name rather than using the same ones as other bloggers or companies. It is important to use your brand name in order for other people to trust you, especially when being able to build links through social media and brand ambassadors. The appearance of your URL of seo backlinks is equally important, if it does not appear professional then no one will be willing to click on it, even if the content is good or valuable.
b. Do not over-optimise your URL, it is recommended to use your target keywords once or twice max. You also need to remember that platforms such as Google will see the unnatural content and will penalize you in the search engine rankings, so be careful with optimizing your links too much.
c. Choose the right anchor text, which can either be a keyword or a brand name. Having links with keywords will help your website rank higher in SERPs, however you need to tone it down if you are not willing to get penalized by Google’s algo updates. It is recommended to have at least 1 link with your link text as a brand name in order for it to appear more natural.
d. You can use a service such as ScrapeBox to find broken and do-follow links, however do your research and make sure that you are using the right link before you start using it.
6. What about building relationships with your social media followers via retweets?
a. If your followers are big enough then remember that this is a great way to increase the reach of your content on NFT, especially when the influencers are posting their blog posts or articles on Reddit. Each of these posts should be marked with the appropriate tags for it to appear in front of new people who will surely follow them if they are interesting enough to read their content.
b. If you want to engage your followers and make them want to share your content via cross-promotion, remember that this will work only if the influencers are interesting enough, since every Tweet or post will be filtered by your followers in their news streams.